My very first Happy Halal snack was born from a deeply felt desire to belong. To join in. To enjoy food together that genuinely makes you happy. As a kid, I often missed out because I didn’t eat pork at friends’ houses, at parties, during school treats. So I decided to make those snacks halal myself (let’s go!). I learned the craft from butchers and bakers and gave it my own twist. Halal sausage rolls, with more flavour. From Kadir’s! Every day, I receive messages from people thanking me because they can now share food with friends and family. I even get recognised on the street! Yes, we’ve already achieved a lot but I won’t feel truly successful until people all over the world can taste my sausage rolls and other snacks. Happy Halal for everyone.
We make plans, just like everyone else. But after saying “We’re going to the UK” about three times, we thought… let’s actually go then. Because things only become real once you start moving. In 2026, Kadir’s will set foot in London. After all, that’s where so many food innovations and hip food brands come from or at least, a whole lot of them.
Bringing people and cultures together with food that makes you happy. Of course, Kadir didn’t have his mission this clearly defined from day one (even though he’s pretty good at stringing words together). But it was and still is the reason he jumps out of bed every morning to work on his company, Kadir’s. That’s why his face is on every package and his name is on the Happy Halal snacks with which he’s slowly but surely winning the hearts and taste buds of people all over the world. What you see is what you bite!
I love to laugh, but nothing was handed to me. Is that a problem? Of course not. It only made me stronger. I make the tastiest Happy Halal snacks. Because as a little boy, I often had to miss out at parties and celebrations. And because there are billions of people who don’t eat pork either. My journey starts with one simple belief: food you share tastes twice as good. And it starts with the sausage roll — because as a kid, that looked like the most delicious thing in the world. I learned the craft from bakers and butchers and created my own recipe. With more flavour. From Kadir’s! Those first rolls flew out of the shops. So I knew right away: I’ve got something worth goooooing for (as we say in my town)! Happy Halal. For everyone.
We launch new snacks. Harira and lentil soup during Ramadan (just like I eat at the mothers of my friends Gökhan and Hamza). We host a live tasting of our new protein sausage roll at Rotterdam Central Station. But most importantly: in September, we start building our own bakery. So we can develop new snacks and make sure every halal aisle has enough Happy Halal for everyone.
The crowdfunding ends with a huge final sprint (we’re still catching our breath). In January, the bakery opens. The first sausage rolls come out golden brown. What you see is what you bite. Bapao production goes full steam ahead. We now produce more than 50% of our snacks in our own bakery! Our new Happy Halal Chicken Satay Bapao is a real winner and is already flying through self-checkouts in hundreds of stores.
In 2026, Kadir’s goes to the UK. We exhibit at the IFE in London. Our first international trade fair — and it’s immediately world-class. But that fits us. We’re becoming a global brand. Retailers can tell us why we should choose them. And we’ll show them why our Happy Halal snacks are an asset to their shelves. Back in the Netherlands, online supermarket Picnic and PLUS (the fourth-largest supermarket chain in the country) are already convinced.
Want to work at Kadir’s? We’re looking for people who want to help make Kadir’s big in the UK and grow along with our (future) global brand. Check out the vacancies below to see if there’s a role that fits you. Sitting still isn’t an option! Got questions or ready to apply right away? Call or WhatsApp me directly at +31 73 203 2026.
Will you help turn Kadir's from Den Bosch into a global brand?
Bringing people together through food made to be shared, from Den Bosch, across the Netherlands, and soon the entire world. That has been Kadir’s dream since the very first sausage roll. And yes, that’s a lot of work. Kadir is happy to do it. But now that his products are available in over 1,000 supermarkets—and the range keeps growing—he’s so busy that sometimes he only goes to bed when it’s time to get up again. That’s why he’s looking for cheerful, motivated people to join him. Will you help Kadir from Den Bosch become a global brand?
I always go for more flavour. From Kadir’s! All my snacks are seasoned with their own bold twist. I often get messages from fans who never want to taste anything else again.
Have any questions or ideas for more happy halal snacks? Feel free to email me!
KADIR'S IS A ETHNY HOLDING B.V. BRAND 2019 - 2026
